Market research dictates that consumers tend to seek more conventional delivery formulas for their eye care nutrients, such as liquids, softgels, powders, capsules and tablets, rather than more innovative vehicles that veer into the functional foods and beverages category, Market Study Report said.

Nutrients with potent antioxidant properties are especially concentrated in the eye, and more likely to cross the blood-eye barrier, a wealth of research show. Not only do certain nutrients have prevalent in plant-based food sources mitigate the oxidative damage that may occur with the eye, but it is theorized that they physically act as a filter to block damaging ray s from reaching the retina and its central region, the macula.

“While vision product typically targeted ‘aging eyes’ and the resulting aliments, the year 2020 and the COVID-19, pandemic has upended the typical lifestyle for many people-adults, teens, and children alike,” said Melanie Bush director of science for Artemis International. “As a result, time spent staring at screens has dramatically increased, making ‘eye fatigue’ a significant issue for people of all ages {..} the dry, weary eyes are only the start of it, as related issues of headaches, blurry vision, and even neck and shoulder stiffness are common symptoms of excessive eye strain. The potential long-term effects are still not clearly defined, but chronic stress – in any form is not good for overall health. Saffron , affronEYE®, a saffron-sourced eye health ingredient standardized to 3%  crocins. In addition to evidence supporting its role in mitigating symptoms of AMD, including retinal flicker sensitivity, the ingredient also appears to preserve the retina’s photoreceptor function, and can reach maximum blood concentration after only 1.5 hours, a mere fraction of the time it takes for traditional carotenoids, according to the companies. In addition to possessing antioxidant and anti-inflammatory properties in the eye, the crocin content in the ingredient was also antiapoptotic. “AffronEye increased oxygen available to the photoreceptors, which have high metabolic demands, and thus protect them from death,” Diaz said, pointing to a study published in the International Journal of Molecular Sciences (August 2019).

Botanicals with strong antioxidant capacity are now being studied for potential benefits in the area of eye fatigue, according to Bush

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