The world is still awaiting full recovery from this crisis,” Julia Diaz (Pharmactive) points out. “So maintaining mental strength to cope with the ‘new normal’ atop all the pandemic’s lingering effects remains a must-have for consumers.”
In so doing, they’re inspiring wellness brands to use foods and beverages as vehicles for destressing, calming, and sleep-promoting ingredients—ingredients that have heretofore been the province primarily of supplements. The results are gaining traction and putting a scientifically substantiated spin on the concept of “comfort food.”