David Tetzlaf, Director of Marketing at Evolva, says that he sees beauty and fitness intertwined as people search for holistic products that can support overall wellbeing. One example of a multi-functional ingredient is collagen, with many consumers taking it for both its beauty-from-within benefits and its ability to support bone and joint health. Resveratrol falls in this multi-functional category as well since it not only supports beauty-from-within but can also support bones and cardiovascular health, among many other benefits demonstrated in several clinical studies, he explains. More information