Traditionally, joint and bone health problems were associated with a senior demographic, but younger demographics are increasingly pursuing supportive options. Unlike many other areas of well-being—such as digestive, cognitive and immune health—concern about joint and bone health was less heavily impacted by the pandemic. In February 2021, only 6% of global respondents said they had become more conscious about their joint and bone health as a result of the virus (compared to 65% who said immunity). However, over the period between 2018 and 2021, an increase occurred in the proportion of consumers who said they recognized a link between good joint and bone health and good overall health (66% versus 60%).

Link to article: growing concerns for joint and bone health problems