Consumer appreciation for physical exercise has risen and is putting focus on joint health concerns. As social restrictions on movement and exercise patterns begin to change, industry has a unique opportunity to capitalize on the high level of consumer awareness.

NutritionInsight discusses the future of the joint health industry with experts like Bioiberica.

They highlight the importance of scientific data and holistic approaches to joint health as an ever younger and more sophisticated stratum of consumers look for support through supplementation.

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