Energy and Mood has been topics the last months.
The company emphasizes its consumer-first approach. “Most ingredient innovation teams operate within the strengths of, and familiarity with, their own products. Phenolaeis worked backward,” explains Ohashi. “Rather than just developing a product around our Palm Fruit Extract, we started by identifying consumers’ unmet wellness benefit desires, then proactively finding and collaborating with best-in-class partners to meet those needs,” he continues.
With First Date, we have created direct relationships with Taiyo and Bioenergy Life Science, which makes collaboration and creativity happen faster. That’s something usually done through a layer of brokers. We are streamlining and simplifying the go-to-market process for premium formulations,” says Kevin Ohashi, Phenolaeis’ CEO.