Although the senior population is an important target demographic for joint health supplement manufacturers, the market now expands far beyond older consumers. Several studies, for instance, demonstrate that sporty people, the 40+ population and women experiencing menopause also commonly experience joint discomfort or mobility issues. Aware of the impact of age on soft tissues and their joints, younger consumers are also increasingly looking for ways to support mobility as part of a healthy lifestyle, as well as preventative measures that will maintain good joint health. Our ingredients for mobility : mobilee® and b-2Cool®
