A broader industry push toward sustainability is giving rise to creative new ways of repurposing so-called “waste” ingredients. Driven by consumer demand for socially responsible and eco-friendly products, the upcycling trend isn’t exactly new, but it is growing. As consumers continue reducing their environmental footprints, more manufacturers are looking to technological innovation and processing reforms to achieve an increasingly coveted “zero waste” product claim.

Biova’s upcycling process separates the eggshell membrane from the rest of the eggshell, which facilitates upcycling of the eggshell into feed and fertilizer as well. According to Biova, this process keeps over two billion eggshells out of landfills every year.

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