The Haskap berry is very rich in anthocyanins and has a unique anthocyanin profile with more than 85% of the anthocyanins consisting of C3G (cyanidin-3-glucoside). Anthocyanins belong to the flavonoids (polyphenols) and these are the substances that are linked to numerous health effects. They are powerful antioxidants that help protect cells against damage caused by free radicals.